What Is Social Media Marketing

 

What Is Social Media Marketing?

Social Media Mrketing

Social Media Marketing

Social media marketing represents the marketing strategy on social networks, such as Facebook, Video, LinkedIn, Foursquare, and Twitter. Social networks are considered a new medium in their own right, with its specificities: multifaceted, conversations, immediacy, and speed of propagation. It is therefore imperative that this new medium can be mastered by the marketing manager.

Why use it?

Goal:

Social media marketing is the marketing approach to be adopted on social networks for an entire enterprise communication consistency. The primary objective is to establish a relationship based on the exchange, discussion, co-production of ideas, with his clients and his "fans".

 

Context:

This approach makes it possible to structure its actions on social networks while respecting ethics and values. Corporate communication is thus evolving from top-down communication towards new, more interactive forms of communication, leaving a large place for the opinions of consumers and customers. The content of expertise, comments, and opinions becomes very important

 

How to use it?

Steps

§  Define your influence strategy around a clear positioning: being a "friend", "accomplice" or "expert" brand, for example.

§  Specify your loyalty and co-participation objectives: quantify your investment in time and budget.

§  Build traffic to the brand through social media.

§  Invite in the IRI, "In Real Life" and facilitate meetings with its clients.

§  Provide free non-commercial content: information, recipes, expert advice.

§  Let the commentators express themselves, in moderation, but without censorship.

§  Measure and analyze traffic: pages read, number of visitors ...

§  Listen to your target.

§  Encourage interactive discussions with your community.

§  Involve the whole company: the community manager, but also the company's employees, who express themselves via LinkedIn, Video, Facebook, or Twitter.

§  Promote anchoring in your community: the benefits are only visible over time.

 

Methodology and advice

On social media, individuals and brands become authors, commentators, critics, and become visible to everyone.

 

The social media is multifaceted: blogs, social networks, chat, forum, e-mails, wikis ... The brand communications are not working from the top down. Relayed or initiated by many actors outside the company, the problem is, first of all, to identify how to supply these relays with content to the general public and consumers.

Privileging free expression is a specificity of social media. An internal social media charter becomes necessary to delimit the scope of the brand's discourse. This presence on social networks must be consistent with the positioning and strategy of the company.

 

Importance of social media marketing

Social media marketing refers to a commercial technique that differs from the classic models offered by traditional marketing. It implements real communication strategies based on the participation of consumers. The goal of this concept born with the development of the Internet is to transform Internet users into real vectors of communication for companies via their personal spaces. We can cite for example blogs, forums, social networks, and many more. Social media marketing is today essential in the communication strategies of different brands. The aim of this article is to show the usefulness of this new approach in the field of marketing.

 

Benefits

§  Social media marketing professionalizes the approach to social networks by the marketing manager.

§  Approach consistent with the marketing strategy and all of the brand's communications.

Precautions to take

§  Social media is multifaceted by the multiplicity of Internet users and social networks: there are other forms of communication to be invented.

§  Identify your community and its degree of affinity with the brand.

§  The benefits of a relationship are only visible in the long term; it requires a regular investment, which must be maintained over time.